The second verse goes into more detail about the things the speaker doesn't want to do or become, such as wearing a tie or being serious when they get high. The first verse consists of the speaker insisting that they don't want to grow up and be a man, but rather stay a kid for as long as possible. All Rights Reserved.The lyrics to The Fools' "I Won't Grow Up" convey a feeling of a desire to hold on to childhood and resist growing up. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2019 and/or its affiliates. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. Factset: FactSet Research Systems Inc.2019. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. "Toys 'R' Us gives parents, in turn, who used to be Toys 'R' Us kids, an opportunity to fulfill their children's wildest dreams." "Toys 'R' Us delivers children their biggest smiles of the year," Brandon wrote. "I suppose the idea of never wanting to grow up is a universal wish."Įven in the midst of its financial troubles, the company's management still seems to remember the tune fondly.īrandon, the chairman and CEO, invoked the nostalgic tune as part of a statement submitted to the bankruptcy court last September. "Until then, I had no idea how many countries around the globe aired the jingle," she said. Thaler said that she's even heard the song when she does public speaking engagements in other countries, adding that audiences have sung it back to her in their native languages. Related: Toys 'R' Us could go out of business. "I could hear him singing the song, and I just cracked up, you know?" "She said, 'If you don't stop singing that jingle, we're never going to catch the bus to school,'" Thaler said. While she was walking down the street one day, she overheard a mother chastising her young son for crooning the melody. Thaler said the agency realized how far the tune had carried not long after the campaign launched. "I felt that if kids could sing it, that's like free advertising." "I wanted it to be something that everybody could sing - especially kids," Thaler said, adding that she composed the piece on a toy piano to help her imagine the way a child might sing. Her advertising agency, the Kaplan Thaler Group, was also behind the Aflac duck.īut she said that Toys "R" Us was her first major national campaign. Thaler, who is still an advertiser and consultant, has since created a jingle for Kodak and co-wrote a tune for the former Northwest Airlines with her husband. " would be a very sad chapter in the Toys 'R' Us history, which has had just a long and fruitful life as a wonderful store." "It saddens me," she said of the most recent reports about the company. Speaking to CNN on Monday, Thaler called the store a "breeding ground for a lot of toys that may not have had a chance anywhere else."
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